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Regarding the False Equivalence Argument

False equivalence is a logical fallacy (a propaganda technique and a favorite of conmen/women) in which an equivalence is drawn between two subjects based on flawed or false reasoning. This fallacy is categorized as a fallacy of inconsistency. In common speak, a false equivalence is often called "comparing apples and oranges". Thomas Patterson of the Shorenstein Center for Media, Politics, and Public Policy at Harvard University wrote about the false equivalency used by the media during the 2016 United States presidential election : ''False equivalencies are developing on a grand scale as a result of relentlessly negative news. If everything and everyone is portrayed negatively, there’s a leveling effect that opens the door to charlatans. The press historically has helped citizens recognize the difference between the earnest politician and the pretender. Today’s news coverage blurs the distinction.''