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Instant Gratification Won't Create Lasting Happiness

by Michael Corthell In western societies particularly, there is a major hindrance in acquiring a positive mindset; it is the greed and gluttony of instant gratification. The brain has the ability to change its programming by 'rewiring' itself. This 'rewiring' of course, can be either positive or negative and since the post World War Two 'baby boom' generation we as a global culture have done just that, we have rewired our collective minds to ''want it all and want it right now!'' Many people today grow up without a true sense of how yesterday affects today are unlikely to have a very real sense of how today affects tomorrow. We live in a society that advertises instant everything, giving our brains instant emotional gratification, which works just like the natural feel good chemicals our brain produces. The more immediate gratification we offer our brains, the more we crave it. We have created a consumer addiction, which in turn h