_____________________________ by Michael Corthell Let the consumer and the voter beware. Yes, politics and marketing have a lot in common. The following list is a primer that will help you become a smart consumer and a wise voter. At the end of this list, I've included a video lecture that summarizes propaganda and also provides a history. Study it and do your own research. Accurate information will keep you from being ripped off and just might help keep you stay free(or realize you are not!). (It should be noted that all of the following share a commonality: dishonesty or outright lies. It should also be mentioned that 'The Big Lie' is also a propaganda technique sometimes used by dishonest politicians and marketers and that False Equivalence or false balance may be the most deceptive of all the propaganda techniques because it sounds true on its face.) 1. NAME CALLING or STEREOTYPING : The name-calling technique links a person, or idea, to a negative symbol. The
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