The Official Website of Michael Corthell

_____________________________ by Michael Corthell Let the consumer and the voter beware. Yes, politics and marketing have a lot in common. The following list is a primer that will help you become a smart consumer and a wise voter. At the end of this list, I've included a video lecture that summarizes propaganda and also provides a history. Study it and do your own research. Accurate information will keep you from being ripped off and just might help keep you stay free(or realize you are not!). (It should be noted that all of the following share a commonality: dishonesty or outright lies. It should also be mentioned that 'The Big Lie' is also a propaganda technique sometimes used by dishonest politicians and marketers and that False Equivalence  or false balance may be the most deceptive of all the propaganda techniques because it sounds true on its face.) 1. NAME CALLING or STEREOTYPING : The name-calling technique links a person, or idea, to a negative symbol. The

A dispersive prism is used to break up light into its constituent spectral  colors  (the colors of the  rainbow ). by Michael Corthell The symbolic meaning of a color can vary depending on the society, the culture, and the historical time period. Each color has many properties, but the symbolic meanings are fairly straightforward. Knowing color symbolism is helpful in understanding human behavior. Color, as a symbol, is a form of non-verbal communication, and expression. Color influences human perception in ways that are not always obvious. The sense of taste for example. Colors can also be helpful for their placebo-like effects. For example, red and orange capsules are generally used to package stimulants . Color can indeed influence peoples' perceptions, but they are not even across the board. It is very important to remember that the effect of color symbolism can vary depending on gender, age, and culture. For example, a majority of men reported that red colore