Lifestyle Choices and Social Nudges(peer pressure)


 What are Social Nudges?

Nudge is a concept in behavioral economics, political theory, and behavioral sciences which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement....

In other words we tend to mirror the general behavior of our family, group or tribe, so therefore our lifestyles can be contagious. 

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